Arcade Fire - "Reflektor"

It'll be interesting to see if 2013 goes down as the year the marketing campaign became as relevant as the album itself. From Vampire Weekend posting ads in the New York Times, to Daft Punk airing commercials during SNL, to Boards of Canada releasing mysterious 12"s, to Kanye West playing videos on buildings around the world, to Arcade Fire posting images on Instagram, the traditional album release has seen a total revamp. After months of teases, Arcade Fire have finally shared the lead single, "Reflektor", from their highly anticipated album of the same name. But instead of just releasing the single, the band released not one, but two videos. Check out one directed by Anton Corbjin above and head here to see the amazing interactive video. Aside from all the crazyness that led us to this point, the song (which was produced by James Murphy and feature vocals from David Bowie!!) is actually really, really good.